Emma
Acquired by Marigold (formerly CM Group)Emma provided an intuitive email marketing platform with personalized customer support, enabling marketers to create engaging campaigns without extensive technical expertise.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Email Marketing & Marketing Automation
- Business Model
- SaaS
- Target Market
- Mid-Market
- Employee Count
- 51-200
- Funding
- acquired
- Parent Company
- Marigold (formerly CM Group)
- API Available
- Yes
Market Position
Mid-market email marketing platform known for customer service and ease of use before acquisition by CM Group
Overview
Emma was an email marketing and automation platform founded in 2003 that served businesses, nonprofits, and educational institutions with tools for creating, sending, and analyzing email campaigns. The company positioned itself as a user-friendly alternative to enterprise email marketing solutions, offering personalized support and intuitive design tools alongside marketing automation capabilities. In May 2022, Emma was acquired by CM Group (Campaign Monitor's parent company) and was subsequently integrated into Marigold, CM Group's unified marketing platform. Following the acquisition, Emma's technology and customer base were absorbed into the broader Marigold ecosystem, and the Emma brand ceased to operate as a distinct entity. The myemma.com domain now redirects to Marigold's website, marking the end of Emma's nearly two-decade run as an independent email marketing solution.
Products & Features
Email Campaign Builder
Drag-and-drop email editor for creating branded email campaigns
Marketing Automation
Workflow automation for triggered emails and customer journeys
Audience Segmentation
Tools for segmenting email lists based on behavior and demographics
Analytics & Reporting
Campaign performance tracking and engagement metrics
A/B Testing
Split testing capabilities for optimizing email performance
Key Features
Drag-and-drop email builderMarketing automation workflowsList segmentationA/B testingAnalytics dashboardTemplate libraryPersonalization toolsResponsive email design
Use Cases
Email newsletter campaignsAutomated welcome seriesEvent promotion emailsCustomer retention campaignsEducational institution communicationsNonprofit fundraising campaigns
Customer Segments
Mid-market businessesNonprofitsHigher education institutionsRetail brandsMarketing agencies