Wufoo

Established form builder platform operating as part of SurveyMonkey's product portfolio

Wufoo is a web-based form builder platform that allows users to create custom online forms, surveys, registrations, and payment collection tools through an intuitive drag-and-drop interface. Founded in 2006, the company gained recognition for making form creation accessible to non-technical users with its user-friendly design and robust feature set. In 2011, Wufoo was acquired by SurveyMonkey and continues to operate as a distinct product within the SurveyMonkey portfolio. The platform serves businesses, nonprofits, educational institutions, and individuals who need to collect data, process payments, or gather feedback online. Wufoo differentiates itself through its ease of use, customizable templates, and integration capabilities with popular business tools. While not strictly an AdTech company, Wufoo plays a supporting role in the marketing technology ecosystem by enabling lead generation, event registration, and customer data collection that feeds into broader marketing and advertising workflows. As a SurveyMonkey subsidiary, Wufoo maintains its brand identity and continues to serve its existing customer base while benefiting from the resources and infrastructure of its parent company. The platform remains actively developed and supported, offering both standalone subscriptions and integration with SurveyMonkey's broader suite of data collection tools.