Thematic

Thematic automatically analyzes customer feedback at scale using AI to identify themes and sentiment, enabling businesses to quickly understand what drives customer satisfaction and make data-driven decisions without manual coding.

thematic.comAuckland, Auckland Region, New ZealandFounded 2017

Last updated May 11, 2026

Industry: Customer Experience Analytics / Market Research Technology
Business Model: SaaS
Target Market: Enterprise and Mid-Market
Employee Count: 11-50
Funding: $10.5M
API Available: Yes

Data & Analytics Marketing Analytics

Market Position

Specialized AI-powered feedback analysis platform competing in the customer experience and voice-of-customer analytics space

Overview

Thematic is an AI-powered customer feedback analysis platform that specializes in analyzing unstructured customer feedback data at scale. While not a traditional AdTech company, Thematic operates in the customer experience and insights space, helping businesses understand customer sentiment and themes across multiple feedback channels including surveys, reviews, support tickets, and social media. The platform uses advanced natural language processing and machine learning to automatically identify themes in customer feedback without requiring manual coding or tagging. Founded in New Zealand, Thematic serves enterprise and mid-market companies across various industries including technology, retail, financial services, and telecommunications. The platform differentiates itself through its ability to analyze feedback in multiple languages and provide quantifiable insights that connect customer feedback to business metrics. While Thematic is more accurately categorized as a customer experience (CX) analytics or market research technology platform rather than pure AdTech, it provides valuable insights that can inform marketing strategies and customer journey optimization.

Products & Features

Thematic Analysis Platform

Core AI-powered platform for analyzing customer feedback across multiple channels, automatically identifying themes and sentiment

Theme Discovery

Automated theme identification using natural language processing to surface key topics in customer feedback

Sentiment Analysis

AI-driven sentiment analysis to understand customer emotions and satisfaction levels

Impact Analysis

Quantifies the impact of specific themes on business metrics like NPS, CSAT, and customer retention

Key Features

Automated theme discovery using AI and NLPMulti-language supportSentiment analysisImpact quantification on business metricsReal-time feedback analysisCustomizable dashboards and reportingIntegration with survey and feedback platformsTrend tracking over timeCollaborative analysis tools

Use Cases

Customer satisfaction (CSAT) analysisNet Promoter Score (NPS) feedback analysisProduct feedback analysisCustomer support ticket analysisOnline review monitoring and analysisEmployee feedback analysisMarket research analysisVoice of Customer (VoC) programsCustomer journey optimization

Customer Segments

Enterprise technology companiesRetail and e-commerceFinancial servicesTelecommunicationsHealthcareMarket research agenciesCustomer experience teamsProduct management teams

Corporate history

2017Founded

Connections

See integrations with Thematic (6)

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