Medallia

Leading enterprise experience management platform with strong presence in Fortune 500 companies

Medallia is a leading experience management company that provides cloud-based software solutions for capturing, analyzing, and acting on customer, employee, citizen, and patient experience signals. The platform collects feedback across multiple channels including web, mobile, social media, contact centers, and IoT devices, using AI and machine learning to deliver actionable insights that help organizations improve experiences and business outcomes. Founded in 2001, Medallia went public in 2019 (NYSE: MDLA) and was subsequently acquired by Thoma Bravo in October 2021 for approximately $6.4 billion, taking the company private. The company now operates as a subsidiary of Thoma Bravo. While not a traditional AdTech company, Medallia intersects with the advertising and marketing technology ecosystem through its digital experience analytics, customer journey mapping, and personalization capabilities. The platform helps enterprises understand customer behavior across digital touchpoints, optimize web and mobile experiences, and close the loop between customer feedback and marketing initiatives. Medallia serves thousands of customers globally across industries including retail, financial services, hospitality, telecommunications, and healthcare, competing with experience management platforms like Qualtrics, Medallia's primary competitor in the enterprise feedback management space. As a subsidiary of Thoma Bravo, Medallia continues to operate as a distinct brand and platform, maintaining its product portfolio and market presence while benefiting from private equity backing to accelerate innovation and strategic acquisitions. The company maintains its headquarters in San Francisco and continues to expand its experience management capabilities through organic development and strategic acquisitions.