Provides enterprise-grade Net Promoter Score and customer experience analytics to help organizations measure customer loyalty, predict behavior, and drive business growth through actionable insights.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Customer Experience Management
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- acquired
- Revenue Range
- $10M-$50M
- Stock Symbol
- NASDAQ:SMTX
- Parent Company
- NICE Ltd.
- API Available
- Yes
Market Position
Pioneer in NPS methodology and enterprise customer experience analytics, now integrated within NICE's broader CX platform
Overview
Satmetrix was a pioneer in customer experience management software, best known for co-developing the Net Promoter Score (NPS) methodology with Bain & Company and Fred Reichheld in 2003. The company provided enterprise-level customer feedback and analytics solutions that helped organizations measure and improve customer loyalty and satisfaction. In 2017, Satmetrix was acquired by NICE Ltd., a global enterprise software company, and was integrated into NICE's customer experience analytics portfolio. Today, Satmetrix operates as part of NICE's CX Analytics suite, continuing to deliver NPS-based customer analytics and experience management solutions under the NICE brand. The platform maintains its focus on helping enterprises collect, analyze, and act on customer feedback to drive business outcomes and improve customer relationships across multiple touchpoints.
Products & Features
NPX Pro
Enterprise NPS platform for measuring and managing customer experience across touchpoints
Customer Analytics
Advanced analytics and reporting tools for customer feedback and sentiment analysis
Journey Mapping
Tools to visualize and optimize customer journeys based on feedback data
Closed-Loop Feedback
Automated workflows to route feedback to appropriate teams for action
Key Features
Net Promoter Score (NPS) measurement and trackingMulti-channel feedback collectionReal-time customer sentiment analysisPredictive analytics and customer behavior modelingAutomated alert and workflow managementRole-based dashboards and reportingText analytics and natural language processingIntegration with CRM and business systems
Use Cases
Measuring and tracking customer loyalty across enterprise organizationsIdentifying at-risk customers and preventing churnOptimizing customer journey touchpointsBenchmarking customer experience against competitorsDriving customer-centric culture transformationLinking customer experience metrics to business outcomes
Customer Segments
Enterprise B2C companiesFinancial servicesTelecommunicationsRetail and e-commerceHealthcareTechnology companies