Confirmit

Leading enterprise feedback and market research platform, now part of Forsta's integrated experience management portfolio

Confirmit was a leading provider of Voice of the Customer (VoC), Employee Engagement, and Market Research software solutions, founded in 1996 in Norway. The company built a comprehensive platform for multi-channel feedback collection, advanced analytics, and reporting that served enterprise clients across various industries. In 2019, Confirmit was acquired by Forsta, a company formed through the merger of Confirmit and FocusVision, creating one of the largest experience and research technology providers globally. Today, Confirmit's technology continues to operate as part of Forsta's integrated platform, serving enterprise clients who need sophisticated feedback management and market research capabilities. While Confirmit is not strictly an AdTech company, its solutions intersect with the marketing technology ecosystem through customer experience management, brand tracking, and consumer insights capabilities. The platform enables organizations to collect, analyze, and act on feedback across multiple touchpoints, supporting marketing effectiveness measurement and customer journey optimization. Under Forsta's ownership, the Confirmit brand and technology continue to serve major global enterprises, though increasingly integrated with Forsta's broader suite of experience management and market research tools.