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Oracle Eloqua was acquired by Oracle (Feb 2013)— See the full lineage →
Oracle Eloqua

Oracle Eloqua

B2B Marketing AutomationProduct· part of Oracle Marketing Cloudoracle.com

Oracle Eloqua is a business-to-business (B2B) marketing automation platform that supports lead scoring and email marketing campaigns.

Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
1999
HQ
Redwood City, California, United States
Parent
Oracle Marketing Cloud
Connections
47

AI-drafted from public sources12 sources cited

At a glance

Employees
1001-5000
Funding
$86M
Revenue
Part of Oracle Corporation (~$50B+ annual revenue)
Stock
ORCL
38integrations7competitors1corporate family1acquisitions
Marketing CloudMarketing Automation

About

A leading enterprise B2B marketing automation platform within Oracle's Marketing Cloud, competing with Marketo, HubSpot, and Salesforce Pardot

Oracle Eloqua is a business-to-business (B2B) marketing automation platform that supports lead scoring and email marketing campaigns. With capabilities designed to scale for both large enterprises and smaller businesses, Eloqua offers nearly 400 applications and third-party platform integrations. Its core functionality includes a dynamic content builder that enables personalized content delivery to multiple segments within a single send, along with segmentation features that analyze users by demographic, behavior, traffic sources, and more. Marketers can extend their use of Eloqua beyond email by incorporating additional channels, including social media, video, and SMS marketing. To protect user data, Oracle Eloqua provides capabilities such as encryption, user access controls, and anonymization. Source 1: lytics.com — Oracle Marketing Cloud: Eloqua Source 2: logarithmic.com — Why Enterprises Choose Oracle Eloqua: 8 Reasons Source 3: 4thoughtmarketing.com — Go Beyond Email Marketing with Oracle Eloqua

Business model

SaaS

Target market

Enterprise

What they offer

  • Campaign Canvas

    Visual drag-and-drop campaign builder for designing and automating multi-step marketing campaigns

  • Lead Scoring

    Automated scoring of leads based on demographic and behavioral data to prioritize sales follow-up

  • Dynamic Content Builder

    Enables personalized content delivery to multiple audience segments within a single email send

  • Segmentation Engine

    Analyzes contacts by demographics, behavior, traffic sources, and other attributes to build targeted lists

  • Email Marketing

    Core email campaign creation, scheduling, and delivery with personalization and A/B testing capabilities

  • Multi-Channel Marketing

    Extends campaigns beyond email to include social media, video, and SMS marketing channels

  • Data Security & Compliance Tools

    Provides encryption, user access controls, and data anonymization to protect user data

Key features

Lead scoring and nurturingDynamic content personalizationAdvanced audience segmentationMulti-channel campaign orchestration (email, social, SMS, video)Nearly 400 third-party app integrationsCampaign automation with visual canvasData encryption and user access controlsCRM integration (including Oracle CX and Salesforce)

Use cases

B2B demand generationLead nurturing and scoringAccount-based marketing (ABM)Multi-channel campaign automationSales and marketing alignmentCustomer lifecycle marketingEvent-triggered email campaigns

Customer segments

Large enterprisesMid-market B2B companiesTechnology companiesFinancial services firmsHealthcare organizations

Tech & specs

Technology stack

Cloud-based SaaS infrastructureREST APIOracle CloudCRM integrations (Salesforce, Oracle CX)Third-party app marketplace

Security & compliance

GDPRData encryptionUser access controlsData anonymization

Deployment

Cloud

API

Yes

Explore further

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