Drift

Leading conversational marketing platform for B2B companies

Drift is a conversational marketing and sales platform that pioneered the concept of conversational marketing for B2B companies. Founded in 2015, the company provides AI-powered chatbots, live chat, and conversational landing pages designed to engage website visitors in real-time, qualify leads, and accelerate the sales pipeline. Drift's platform enables businesses to replace traditional lead capture forms with dynamic conversations, allowing sales teams to connect with prospects instantly rather than waiting for form submissions and follow-up emails. In 2021, Drift was acquired by Vista Equity Partners and subsequently merged with Salesloft in 2023, though it continues to operate as a distinct product brand within the Salesloft ecosystem. The platform serves thousands of B2B companies across various industries, helping marketing and sales teams create more personalized buyer experiences through conversational AI, email, video, and automation tools. While Drift is not strictly an AdTech company, it plays a role in the marketing technology ecosystem by helping companies optimize conversion rates from their digital marketing efforts. The platform integrates with major marketing automation, CRM, and analytics tools to provide a comprehensive solution for demand generation and revenue acceleration.