Drift
Drift replaces static lead forms with real-time AI-powered conversations that engage, qualify, and convert website visitors into pipeline faster. It helps B2B revenue teams deliver personalized buyer experiences at scale across the entire customer journey.
Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Conversational Marketing and Sales Technology
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $107M
- Revenue Range
- $50M-$100M
- Parent Company
- Salesloft
- API Available
- Yes
Pioneer and category leader in conversational marketing for B2B companies, now operating as part of Salesloft's revenue platform
Drift is a conversational marketing and sales platform founded in 2015 by David Cancel and Elias Torres, headquartered in Boston, Massachusetts. The platform enables B2B companies to engage website visitors through AI-powered chatbots, live chat, and personalized messaging, replacing traditional lead capture forms with real-time conversations that qualify and convert prospects faster. Drift pioneered the 'conversational marketing' category and became one of the fastest-growing SaaS companies in the B2B marketing technology space. Drift's core product suite includes its Conversational Marketing platform, Conversational Sales tools, and Drift Engage — an AI-driven personalization layer that tailors website experiences based on visitor intent and firmographic data. The platform integrates deeply with CRM systems like Salesforce and marketing automation tools like HubSpot and Marketo, making it a central hub in the modern B2B revenue stack. Drift's Revenue Acceleration Platform positions it as more than a chatbot tool, offering video messaging, email, and intelligence features to support the full buyer journey. In February 2023, Drift was acquired by Salesloft, a leading sales engagement platform, in a deal that brought together conversational marketing and sales engagement capabilities under one roof. Drift continues to operate as a distinct brand and product within the Salesloft portfolio, maintaining its platform and customer base while benefiting from deeper integration with Salesloft's sales engagement tools. The combined offering aims to provide revenue teams with a more unified go-to-market platform spanning outbound engagement and inbound conversion.
Drift Conversational Marketing
AI-powered chatbots and live chat that engage inbound website visitors, qualify leads, and book meetings in real time without forms
Drift Conversational Sales
Tools that help sales reps engage buyers with personalized messaging, video, and real-time alerts when target accounts visit the site
Drift Engage
AI-driven personalization engine that tailors website experiences and chat playbooks based on visitor firmographics, intent signals, and behavior
Drift Video
Asynchronous video messaging tool enabling sales reps to send personalized video messages to prospects directly within the platform
Drift Email
AI-powered email assistant that re-engages unresponsive leads and routes interested prospects back into live conversations
Drift Intelligence
Account-based insights and intent data layer that surfaces which target accounts are on-site and what they are interested in
Drift Prospector
Tool that helps sales teams identify and prioritize high-intent accounts visiting the website for timely outreach
- 2015Founded