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Clearbit was acquired by HubSpot.
Brief
Clearbit

Clearbit

Clearbit enriches business data in real time, enabling revenue teams to identify, understand, and convert their best customers faster with accurate company and contact intelligence.

clearbit.comSan Francisco, California, United StatesFounded 2015

Last updated Jun 1, 2026 by ATDb automated enrichment

Industry
B2B Data Enrichment & Intelligence
Business Model
SaaS
Target Market
Mid-Market, Enterprise
Employee Count
51-200
Funding
$18.5M
Revenue Range
$20M-$50M
Stock Symbol
N/A
Parent Company
HubSpot
API Available
Yes
Market Position

A leading B2B data enrichment provider, now integrated into HubSpot's CRM platform, competing with ZoomInfo, Apollo, and Bombora in the data intelligence space.

Overview

Clearbit is a leading B2B data enrichment and intelligence platform that provides real-time data on companies and individuals to help sales, marketing, and operations teams make smarter decisions. Founded in 2015, Clearbit built a comprehensive data network covering millions of companies and contacts globally, enabling businesses to enrich their CRM records, identify anonymous website visitors, score leads, and personalize outreach at scale. Its APIs and integrations became foundational infrastructure for modern go-to-market stacks. Clearbit's product suite spans enrichment, prospecting, reveal (de-anonymization of website traffic), and risk intelligence, all powered by a proprietary data engine that aggregates and synthesizes signals from hundreds of sources. The platform integrates deeply with tools like Salesforce, HubSpot, Marketo, and Segment, making it a connective tissue layer for revenue teams seeking to operationalize data across their workflows. Its developer-friendly API approach earned it strong adoption among technical marketing and sales operations teams. In December 2023, HubSpot acquired Clearbit, integrating its data enrichment capabilities directly into the HubSpot CRM platform. Under HubSpot's ownership, Clearbit continues to operate as a distinct product and brand, with its enrichment capabilities being woven into HubSpot's broader customer platform. The acquisition underscored the growing strategic importance of first- and third-party data enrichment in the CRM and marketing automation space, and positioned HubSpot to compete more directly with Salesforce's data cloud offerings.

Products & Features

Clearbit Enrichment

Real-time enrichment of company and contact records using email, domain, or IP address as inputs, appending 100+ data attributes.

Clearbit Reveal

De-anonymizes website visitors by identifying the companies behind anonymous traffic, enabling targeted outreach and personalization.

Clearbit Prospector

B2B prospecting tool that allows users to build targeted lists of companies and contacts based on firmographic and technographic filters.

Clearbit Advertising

Audience targeting tool that uses Clearbit data to build and sync B2B audiences to ad platforms like LinkedIn and Facebook.

Clearbit Risk

Fraud and risk intelligence product that helps companies assess the legitimacy of sign-ups and transactions in real time.

Clearbit Forms

Smart form shortening tool that pre-fills or removes fields using enrichment data, reducing friction in lead capture.

Key Features
Real-time data enrichment via APIAnonymous website visitor identificationFirmographic and technographic data coverageLead scoring and routing supportCRM and MAP native integrationsB2B audience building for paid mediaFraud and risk signal detectionSmart form shortening and pre-fill
Use Cases
Enriching inbound leads with firmographic data for faster qualificationIdentifying anonymous website visitors for ABM outreachBuilding targeted prospect lists for outbound salesPersonalizing website content based on visitor company attributesSyncing B2B audiences to LinkedIn and Meta for account-based advertisingAutomating lead routing and scoring in CRM workflowsDetecting fraudulent sign-ups at the point of registration
Customer Segments
B2B SaaS companiesEnterprise sales and marketing teamsRevenue operations teamsGrowth and demand generation marketersSales development representativesMarketing technology developers
Corporate history
  • 2015Founded
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