Clearbit

Leading B2B data enrichment provider now integrated within HubSpot's ecosystem

Clearbit is a B2B data enrichment and intelligence platform that provides real-time information about companies and contacts to help businesses improve their marketing, sales, and customer success operations. The company offers APIs and integrations that automatically append firmographic, technographic, and demographic data to customer records, enabling better lead scoring, personalization, and targeting. In 2023, Clearbit was acquired by HubSpot, a leading customer relationship management platform, and continues to operate as a distinct product within HubSpot's ecosystem while maintaining its brand identity and core functionality. Clearbit's platform serves as a critical data infrastructure layer for go-to-market teams, providing enrichment capabilities that enhance CRM data quality and enable more sophisticated segmentation and targeting strategies. The company built its reputation on data accuracy, API reliability, and seamless integrations with popular marketing and sales tools. While technically part of the MarTech ecosystem rather than traditional AdTech, Clearbit's data enrichment capabilities support advertising and marketing technology workflows by providing the intelligence needed for account-based marketing, programmatic advertising targeting, and customer data platform enrichment. Following its acquisition by HubSpot, Clearbit continues to serve both HubSpot customers and standalone users, maintaining its API-first approach and integration ecosystem. The acquisition strengthened HubSpot's data capabilities while allowing Clearbit to leverage HubSpot's resources and customer base to expand its reach in the B2B intelligence market.