Metadata.io
Metadata.io automates and optimizes B2B paid advertising campaigns using AI, enabling marketing teams to generate more pipeline and revenue without increasing manual effort or headcount.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 11, 2026
- Industry
- B2B Demand Generation / Marketing Automation / AdTech
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise B2B
- Employee Count
- 51-200
- Funding
- $32M
- Revenue Range
- $10M-$30M ARR
- API Available
- Limited
Niche leader in AI-driven B2B paid media automation for demand generation teams
Metadata.io is a B2B marketing automation platform focused on demand generation through paid media. The platform uses artificial intelligence and machine learning to automate the execution, optimization, and measurement of paid advertising campaigns across channels like LinkedIn, Facebook, Instagram, and Google. It is designed specifically for B2B marketers who want to move beyond manual campaign management and focus on revenue outcomes rather than vanity metrics. The company's core technology autonomously runs thousands of campaign experiments, identifying the best-performing combinations of audiences, creatives, and budgets. This allows marketing teams to scale their paid programs without proportionally scaling headcount. Metadata.io integrates deeply with CRM and marketing automation platforms like Salesforce and HubSpot, enabling closed-loop attribution that ties ad spend directly to pipeline and revenue. Metadata.io occupies a distinct niche in the AdTech ecosystem as a purpose-built B2B demand generation platform, differentiating itself from general programmatic or social advertising tools. Its customer base primarily consists of mid-market and enterprise B2B SaaS companies. The company has gained recognition in the B2B marketing community and competes with solutions like Rollworks, Demandbase, and 6sense in the broader account-based marketing and demand generation space.
Campaign Automation
AI-driven automation that launches, tests, and optimizes thousands of paid campaign variations across LinkedIn, Facebook, and other channels simultaneously.
Audience Targeting
Proprietary B2B audience builder that leverages firmographic, technographic, and intent data to build precise target audiences for paid campaigns.
Revenue Attribution
Closed-loop attribution that connects ad spend to pipeline and revenue by integrating with Salesforce and HubSpot CRM data.
Experiment Engine
Automated multivariate testing engine that continuously runs creative, audience, and budget experiments to identify top-performing combinations.
Budget Optimization
AI-powered budget allocation that automatically shifts spend toward the highest-performing campaigns and audiences in real time.
- 2015Founded