Heap

Leading provider of autocapture analytics technology, now part of Contentsquare's digital experience platform

Heap is a digital analytics and insights platform that automatically captures every user interaction on websites and mobile applications without requiring manual event tracking. Founded in 2013, Heap differentiates itself through its autocapture technology, which retroactively analyzes user behavior and enables product teams to define events after data collection has begun. This approach eliminates the traditional need for engineering resources to instrument tracking code for every action teams want to measure. In September 2023, Heap was acquired by Contentsquare, a leading digital experience analytics platform, for a reported $200 million. Following the acquisition, Heap continues to operate as a distinct product within Contentsquare's portfolio, serving thousands of customers including Microsoft, Twilio, and Shopify. The platform focuses on helping product, marketing, and data teams optimize digital experiences through session replay, conversion analysis, and user journey mapping. While Heap is often categorized within the broader MarTech and product analytics space rather than traditional AdTech, it plays a role in the digital ecosystem by providing insights that inform marketing optimization, conversion rate optimization, and customer journey analysis. The platform competes in the digital analytics market alongside tools like Amplitude, Mixpanel, and Google Analytics, positioning itself as a solution for teams that need comprehensive behavioral data without extensive technical implementation.