Indicative

Mid-tier customer analytics platform focused on behavioral analysis and product intelligence

Indicative was a customer analytics and product intelligence platform founded to help companies understand user behavior and optimize customer experiences. The platform specialized in behavioral cohort analysis, funnel visualization, and customer journey mapping, enabling product managers, marketers, and data analysts to make data-driven decisions without requiring SQL knowledge. Indicative positioned itself as a more accessible alternative to complex data warehouses and business intelligence tools, offering pre-built analytics specifically designed for understanding customer lifecycle and engagement patterns. The company served mid-market and enterprise customers across various industries including e-commerce, media, SaaS, and mobile applications. Indicative's platform integrated with numerous data sources and marketing tools to provide a unified view of customer behavior across multiple touchpoints. The solution was particularly valued for its user-friendly interface that democratized data access across organizations. In 2021, Indicative was acquired by Infor, a major enterprise software company. Following the acquisition, Indicative's technology and team were integrated into Infor's broader enterprise application suite, and the standalone Indicative brand and product ceased to operate as an independent entity.