Kissmetrics

Established player in customer analytics for growth-focused digital businesses

Kissmetrics is a customer analytics and engagement platform that provides businesses with tools to track, analyze, and optimize customer behavior across their entire lifecycle. The platform specializes in person-based analytics rather than pageview-based metrics, allowing companies to understand individual customer journeys from first touch through conversion and retention. Kissmetrics offers features including funnel analysis, cohort reports, A/B testing insights, and automated email campaigns based on customer behavior. Founded in 2008, Kissmetrics initially focused on providing analytics for SaaS companies and e-commerce businesses, positioning itself as an alternative to traditional web analytics tools by emphasizing revenue and customer-centric metrics. The platform gained traction among growth-focused startups and digital businesses looking to optimize conversion rates and customer lifetime value. Kissmetrics operates as a subsidiary after being acquired, continuing to serve its customer base with its analytics and engagement platform. The company maintains its brand identity and product offerings while benefiting from the resources and infrastructure of its parent organization. It competes in the customer analytics and marketing automation space alongside platforms like Mixpanel, Amplitude, and Heap.