RollWorks

Leading mid-market ABM platform provider with focus on accessibility and ease of use

RollWorks is an account-based platform (ABP) designed specifically for B2B companies to execute account-based marketing (ABM) strategies. The platform combines account identification, targeted advertising, web personalization, and sales intelligence to help businesses engage high-value accounts throughout the buyer journey. RollWorks operates as a division of NextRoll, which was formed when AdRoll separated its B2B and B2C offerings in 2018. The platform serves as a comprehensive solution for B2B marketers looking to implement ABM at scale, offering tools for account discovery using intent data and predictive analytics, multi-channel advertising across display, social, and native channels, website personalization, and CRM integration. RollWorks emphasizes ease of use and accessibility, positioning itself as an ABM solution that doesn't require enterprise-level budgets or extensive technical resources. As part of NextRoll's portfolio alongside AdRoll (focused on e-commerce), RollWorks benefits from shared technology infrastructure and machine learning capabilities while maintaining its distinct focus on B2B marketing. The platform integrates with major CRM and marketing automation systems and provides detailed attribution and reporting to help marketers demonstrate ROI from their account-based initiatives.