Salesloft

Leader in the sales engagement and revenue orchestration category, competing directly with Outreach and other enterprise SalesTech platforms

Salesloft is a premier revenue orchestration platform founded in 2011 and headquartered in Atlanta, Georgia. Originally built as a sales engagement tool, it has evolved into a comprehensive platform that unifies sales engagement, conversation intelligence, deal management, and revenue forecasting into a single solution. The platform enables sales teams to execute structured cadences, automate repetitive tasks, and gain actionable insights from buyer interactions across email, phone, and social channels. Salesloft serves thousands of customers globally, including major enterprises across technology, financial services, healthcare, and other verticals. Its platform integrates deeply with CRM systems like Salesforce and Microsoft Dynamics, making it a central hub for revenue teams. The company has been recognized as a leader in the sales engagement category by analysts including Forrester and G2, consistently ranking among the top platforms for enterprise sales productivity. Vista Equity Partners took a majority stake in Salesloft in January 2022, valuing it at $2.3 billion. Salesloft acquired Drift, the conversational marketing company, in February 2024, adding buyer engagement and chat to its platform. In August 2025, Salesloft and Clari agreed to merge. Salesloft is privately held. While the company is sometimes categorized within AdTech or MarTech ecosystems, it is primarily a SalesTech platform focused on B2B revenue operations.