Salesloft

Leader in the sales engagement and revenue orchestration category, competing directly with Outreach and other enterprise SalesTech platforms

Salesloft is a premier revenue orchestration platform founded in 2011 and headquartered in Atlanta, Georgia. Originally built as a sales engagement tool, it has evolved into a comprehensive platform that unifies sales engagement, conversation intelligence, deal management, and revenue forecasting into a single solution. The platform enables sales teams to execute structured cadences, automate repetitive tasks, and gain actionable insights from buyer interactions across email, phone, and social channels. Salesloft serves thousands of customers globally, including major enterprises across technology, financial services, healthcare, and other verticals. Its platform integrates deeply with CRM systems like Salesforce and Microsoft Dynamics, making it a central hub for revenue teams. The company has been recognized as a leader in the sales engagement category by analysts including Forrester and G2, consistently ranking among the top platforms for enterprise sales productivity. In 2023, Salesloft was acquired by Vista Equity Partners, which also owns Drift, and the two companies were subsequently merged under the Salesloft brand. This consolidation expanded Salesloft's capabilities into conversational marketing and buyer engagement, strengthening its position as an end-to-end revenue intelligence platform. While the company is sometimes categorized within AdTech or MarTech ecosystems, it is primarily a SalesTech platform focused on B2B revenue operations.