Mixrank
B · Infrastructure & DataSubsidiaryMixRank delivers comprehensive sales intelligence by tracking companies' technology usage, advertising strategies, and digital presence to help businesses identify and engage high-quality prospects.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Sales Intelligence & Data Enrichment
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 11-50
- Funding
- $10M
- Revenue Range
- $1M-$10M
- Parent Company
- ZoomInfo
- API Available
- Yes
Market Position
Specialized provider of advertising intelligence and technology tracking data
Overview
MixRank is a sales intelligence and data platform that helps businesses identify prospects, enrich customer data, and gain competitive insights. The company specializes in tracking technology adoption, advertising campaigns, mobile app intelligence, and web presence across millions of companies globally. MixRank's platform aggregates data from multiple sources to provide actionable intelligence for sales, marketing, and business development teams. The company serves a diverse range of customers including sales teams, marketers, investors, and competitive intelligence professionals who need detailed information about companies' digital footprints and technology stacks. MixRank's data covers advertising spend, technology installations, mobile app performance, executive contacts, and firmographic information. The platform is particularly valued for its depth of advertising intelligence and technology tracking capabilities. MixRank operates as a subsidiary, continuing to provide its data intelligence services to customers seeking to enhance their prospecting, lead generation, and market research efforts. The company competes in the broader sales intelligence and data enrichment market alongside other providers of B2B data and competitive intelligence solutions.
Products & Features
Advertising Intelligence
Tracks and analyzes companies' advertising campaigns across display, native, and social channels
Technology Tracking
Identifies technologies and software installed on company websites and applications
Mobile App Intelligence
Provides insights into mobile app performance, rankings, and SDK usage
Contact Database
Access to executive and employee contact information for prospecting
Data Enrichment API
Programmatic access to enrich CRM and database records with MixRank data
Key Features
Real-time technology tracking across millions of websitesHistorical advertising campaign data and spend estimatesMobile app SDK detection and competitive analysisContact and firmographic data enrichmentAPI access for data integrationCustom data exports and feedsCompetitive intelligence dashboards
Use Cases
Sales prospecting and lead generationCompetitive intelligence and market researchTechnology vendor identification for partnership opportunitiesCRM and marketing automation data enrichmentInvestment research and due diligenceAdvertising strategy analysis
Customer Segments
B2B sales teamsMarketing agenciesTechnology vendorsInvestment firmsCompetitive intelligence teamsBusiness development professionals