Uberflip

Pioneer and recognized leader in the content experience platform (CEP) category for B2B marketers, now part of Upland Software's marketing technology suite

Uberflip is a content experience platform (CEP) designed for B2B marketers, enabling them to aggregate, organize, and personalize content into targeted streams and hubs for different buyer personas, accounts, and stages of the funnel. The platform allows marketing teams to create account-based marketing (ABM) destinations, sales enablement content hubs, and campaign-specific landing experiences without relying on web development resources. Uberflip's core strength lies in its ability to surface the right content to the right buyer at the right time, improving engagement metrics and accelerating pipeline velocity. Founded in 2012 and headquartered in Toronto, Canada, Uberflip grew to become a recognized leader in the content experience category, a term it helped popularize alongside analyst firms like Forrester and G2. The platform integrates with major marketing automation systems, CRMs, and ABM tools, positioning it as a connective layer in the modern B2B marketing tech stack. It attracted a customer base of mid-market and enterprise B2B companies across technology, financial services, and professional services sectors. Uberflip was acquired by Kapost, itself a subsidiary of Upland Software, in 2021. Under Upland Software's umbrella, Uberflip continues to operate as a distinct product offering within Upland's broader marketing technology portfolio. Upland Software is a publicly traded company (NASDAQ: UPLD) that acquires and operates cloud software businesses across multiple verticals, and Uberflip represents its content experience capability within the marketing suite.

• 2012Founded