Eloqua
Eloqua empowers enterprise B2B marketers to automate and orchestrate complex, multi-channel campaigns with deep CRM integration and advanced lead management, accelerating pipeline and revenue growth.
Last updated May 22, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Marketing Automation / B2B MarTech
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- Acquired by Oracle for ~$871M in 2012
- Revenue Range
- Part of Oracle Marketing Cloud; standalone revenue not disclosed
- Parent Company
- Oracle
- API Available
- Yes
Premium enterprise B2B marketing automation platform under Oracle's Marketing Cloud umbrella, competing at the top of the market alongside Adobe Marketo and Salesforce Pardot.
Eloqua is a pioneering marketing automation platform originally founded in 1999 and acquired by Oracle in 2012 for approximately $871 million. It was one of the earliest and most influential B2B marketing automation solutions, helping enterprise organizations automate lead nurturing, email marketing, campaign management, and revenue attribution. The platform became a cornerstone of Oracle's Marketing Cloud suite, branded as Oracle Eloqua. Oracle Eloqua provides sophisticated tools for demand generation, lead scoring, segmentation, and multi-touch campaign orchestration. Its strength lies in deep CRM integrations—particularly with Salesforce and Oracle CRM—and its ability to handle complex enterprise marketing workflows at scale. The platform is widely regarded as a best-in-class solution for large B2B organizations with intricate marketing and sales alignment requirements. Within the AdTech and MarTech ecosystem, Eloqua occupies a premium enterprise segment, competing directly with Marketo (Adobe), HubSpot, and Pardot (Salesforce). Its acquisition by Oracle positioned it as a key component of a broader data and marketing cloud strategy, giving it access to Oracle's extensive data assets, analytics capabilities, and enterprise customer base. It remains one of the most widely deployed marketing automation platforms among Fortune 500 companies.
Oracle Eloqua Campaign Canvas
Visual drag-and-drop campaign orchestration tool for building multi-step, multi-channel marketing campaigns.
Lead Scoring
Configurable scoring models that rank leads based on demographic and behavioral data to prioritize sales follow-up.
Email Marketing
Enterprise-grade email creation, personalization, A/B testing, and deliverability management tools.
Landing Pages & Forms
Customizable landing page and form builder with progressive profiling to capture and enrich lead data.
Audience Segmentation
Advanced contact segmentation using behavioral, firmographic, and CRM data for targeted campaign delivery.
Marketing Measurement & Attribution
Closed-loop reporting and multi-touch attribution to connect marketing activities to pipeline and revenue outcomes.
Oracle Eloqua AppCloud
Marketplace of third-party integrations and apps extending Eloqua's core functionality.
Account-Based Marketing (ABM)
Tools for targeting and engaging key accounts with personalized, coordinated marketing and sales efforts.
- 1999Founded
- 2012Acquired by Oracle Marketing Cloud
- 2012Acquired by Oracle