Eloqua

Acquired

Redwood City, California, United States · Founded 1999

1001-5000 employees · Acquired by Oracle for ~$871M in 2012

Sourced & current · updated Jun 8, 2026

Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across multiple channels.

Where they sit

Premium enterprise B2B marketing automation platform under Oracle's Marketing Cloud umbrella, competing at the top of the market alongside Adobe Marketo and Salesforce Pardot.

Ownership

Parent: Oracle

Recent moves

Oracle acquires Eloqua for $871MVerified · 4✓Dec 20, 2012 · $871M