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Oracle acquires Eloqua for $871M

Acquisition
December 20, 2012871M

Last updated May 31, 2026

Overview

Oracle agreed to acquire marketing-automation company Eloqua for $23.50 per share — approximately $871 million net of cash — announced December 20, 2012.

Acquirer
Oracle
Target
Eloqua
Deal Value
$871M
Deal Terms
Status
Completed
Enterprise value
$871.00M
Deal structure
All cash
Connections