DiscoverOrg

Leading B2B contact data and sales intelligence provider prior to ZoomInfo rebrand

DiscoverOrg was a leading B2B sales and marketing intelligence platform that provided comprehensive contact data, organizational charts, technographic information, and buying signals to help sales and marketing teams identify and engage with decision-makers. Founded in 2007, the company built a reputation for high-quality, human-verified data across various industries including technology, healthcare, finance, and business services. In February 2019, DiscoverOrg acquired ZoomInfo, a competitor in the B2B contact database space, and subsequently rebranded the combined entity as ZoomInfo in November 2019. While DiscoverOrg operated as a standalone brand, it differentiated itself through its rigorous data collection methodology that combined proprietary research, machine learning, and a team of in-house researchers who verified information through direct outreach. The platform enabled sales development representatives, account executives, and marketers to build targeted prospect lists, understand organizational hierarchies, track technology adoption, and receive alerts on buying signals such as job changes and company expansions. Today, the DiscoverOrg brand no longer exists as a distinct entity, having been fully absorbed into ZoomInfo. The combined company went public in June 2020 under the ZoomInfo name (NASDAQ: ZI) and continues to operate as one of the largest B2B intelligence platforms in the market, serving the combined customer base with an expanded dataset and enhanced platform capabilities.