Curata

Pioneer in content curation software for B2B marketers

Curata was a content marketing software company that specialized in content curation and content marketing solutions for B2B marketers. The platform enabled marketing teams to discover, curate, and share relevant third-party content alongside their own original content to engage audiences throughout the buyer's journey. Curata's software used machine learning algorithms to help marketers find relevant content from across the web, organize it, and distribute it through various channels including blogs, email newsletters, and social media. Founded in 2007, Curata established itself as a pioneer in the content curation space, serving enterprise and mid-market B2B companies looking to scale their content marketing efforts. The company's platform was particularly valued for its ability to help marketers maintain a consistent content publishing schedule by supplementing original content with curated industry news and insights. In August 2017, Curata was acquired by Uberflip, a content experience platform, in a strategic move to combine content curation capabilities with content experience management. Following the acquisition, Curata's technology and team were integrated into Uberflip's platform, and the Curata brand was eventually phased out as its features became part of Uberflip's broader content marketing solution.