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Facebook, Inc. was rebranded to Meta Platforms (Oct 2021)— see Meta Platforms for current status.— See the full lineage →
Facebook, Inc.

Facebook, Inc.

Social Media AdvertisingBig Techfacebook.com

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them.

Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

History
Founded
2004
HQ
Menlo Park, California, United States
Connections
58

AI-drafted from public sources59 sources cited

At a glance

Employees
10000+
Funding
~$2.3B (pre-IPO)
Revenue
$100B+
Stock
META
18integrations6acquisitions
E-commerce MarketingMarketing PlatformCustomer AcquisitionCustomer Engagement

About

One of the two dominant players in global digital advertising alongside Google, commanding a significant share of worldwide ad spend through its family of apps

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them. Its core business model centered on advertising, allowing its consumer-facing services to remain free to users while generating revenue through ads. Through this advertising-driven approach, Facebook, Inc. provided tools that helped businesses grow, create jobs, and strengthen the economy. Its portfolio of apps — including Messenger, Instagram, and WhatsApp — reached billions of users worldwide, and the company ultimately moved beyond its original platforms toward immersive experiences in mixed reality and innovation in artificial intelligence as part of the next evolution in social technology. Source 1: facebook.com — Company Info - Meta

Business model

Advertising Platform

Target market

Enterprise, SMB, Mid-Market

What they offer

  • Facebook

    The flagship social networking platform connecting billions of users globally, serving as a primary surface for social advertising.

  • Instagram

    Photo and video sharing platform with advertising placements across Feed, Stories, and Reels.

  • WhatsApp

    Global messaging platform with over 2 billion users, supporting business messaging and commerce.

  • Messenger

    Messaging app integrated with Facebook, supporting business communications and ad placements.

  • Meta Ads Manager

    Self-serve advertising platform enabling campaign creation, targeting, and measurement across the Meta family of apps.

  • Meta Audience Network

    Ad network extending Meta's targeting capabilities to third-party apps and websites.

  • Meta Business Suite

    Unified dashboard for businesses to manage their presence and advertising across Facebook and Instagram.

Key features

Massive global reach across billions of monthly active usersGranular audience targeting based on demographics, interests, and behaviorsFull-funnel ad formats spanning awareness to conversionCross-platform campaign management via Meta Ads ManagerAdvanced measurement and attribution toolsLookalike and custom audience capabilitiesAI-powered ad delivery and optimization

Use cases

Brand awareness campaigns at global scaleDirect response and performance marketingE-commerce product advertising and catalog adsLocal business advertising targeting nearby audiencesApp install and mobile user acquisition campaignsB2B lead generation via targeted professional demographicsRetargeting website visitors and CRM audiences

Customer segments

Global enterprise brandsSmall and medium-sized businessesDirect-to-consumer e-commerce brandsMobile app developers and publishersMedia and entertainment companiesPolitical and advocacy organizations

Tech & specs

Technology stack

React (open-sourced by Facebook)GraphQL (open-sourced by Facebook)PyTorch (AI/ML framework)Hack programming languageHHVM runtimePresto distributed SQL engineApache Cassandra (contributed)

Security & compliance

GDPRCCPAISO 27001SOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2004 · Founded
  2. 2013Absorbed Onavo3 sources
  3. 2021Became Meta Platforms
Connection details
See integrations with Facebook, Inc. (18) See acquisitions by Facebook, Inc. (6)

Explore further

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