LiveRail

Was the world's largest programmatic video SSP and exchange at the time of its acquisition by Facebook in 2014

LiveRail was a video advertising technology platform focused on helping publishers maximize revenue while offering advertisers high-quality, targeted inventory, and it has since shut down as a standalone entity.¹ Its clients included major publishers such as MLB.com, ABC Family, A&E Networks, Gannett, and Dailymotion, for whom it facilitated the serving of better ads within video content.² By integrating cutting-edge technology and detailed analytics, LiveRail provided a seamless interface for managing mobile video advertisements efficiently.¹ Its technology was applied to private marketplaces — invite-only auctions where publishers made premium ad space available to select advertisers — offering a more automated alternative to direct deals while reducing exposure to ad fraud.³ In 2014, LiveRail was acquired by Facebook, which sought to harness its expertise in video advertising and programmatic technology to enhance its own advertising solutions.¹ Although LiveRail as a standalone entity is no longer active, its legacy continues to influence programmatic advertising and video monetization.¹ Source 1: appsamurai.com — LIVERAIL Source 2: vectorshift.ai — Meta Platforms acquires LiveRail — deal terms Source 3: businessinsider.com — Why Facebook's LiveRail Changed Course