Tremor Video

Leading independent video DSP before acquisition and merger

Tremor Video was a video advertising technology company that operated as a demand-side platform (DSP) and video advertising marketplace. The company provided programmatic video advertising solutions that enabled advertisers and agencies to plan, buy, and measure video advertising campaigns across connected TV, mobile, and desktop environments. Tremor Video was known for its data-driven approach to video advertising and its proprietary video optimization technology. In 2017, Tremor Video was acquired by Taptica (later renamed Tremor International) for approximately $100 million. Following this acquisition, the company continued to operate as part of Taptica's video advertising division. In 2020, Tremor Video DSP merged with Telaria (a video supply-side platform) to form a combined entity under Tremor International, creating an end-to-end video advertising platform. The merger effectively ended Tremor Video's existence as a distinct brand, with its technology and capabilities integrated into the broader Tremor International ecosystem. The legacy of Tremor Video lives on through Tremor International (now known as Nexxen), which went public on the London Stock Exchange in 2020 and later listed on NASDAQ. The company's original video advertising technology and DSP capabilities became foundational components of what evolved into a comprehensive connected TV and video advertising platform serving both buy-side and sell-side customers.