Brightline

Leading interactive CTV advertising platform

Brightline is a leading interactive advertising technology platform that specializes in advanced TV and connected TV (CTV) advertising solutions. The company provides brands and advertisers with tools to create interactive ad experiences across smart TVs, streaming devices, and other connected platforms, enabling viewers to engage directly with advertisements through features like QR codes, clickable elements, and interactive overlays. Brightline's platform supports various interactive formats including shoppable ads, lead generation, content discovery, and brand engagement experiences. As a subsidiary of MNTN (formerly SteelHouse), Brightline operates within the broader programmatic advertising ecosystem, focusing specifically on the premium TV advertising market. The company works with major brands, agencies, and media companies to deliver measurable, performance-driven interactive TV campaigns. Brightline's technology integrates with major streaming platforms and smart TV manufacturers, positioning it as a key player in the evolution of television advertising from passive viewing to active engagement. Brightline serves Fortune 500 brands and major advertisers seeking to bridge the gap between traditional TV advertising and digital marketing's interactivity and measurability. The platform's ability to deliver interactive experiences at scale across the fragmented CTV ecosystem has made it a significant player in the advanced TV advertising space, particularly as advertisers increasingly shift budgets toward streaming and connected TV environments.