Facebook Audience Network

One of the largest mobile advertising networks globally, leveraging Meta's first-party data and advertiser base to compete for mobile app and web monetization budgets

Facebook Audience Network, rebranded as Meta Audience Network in 2022 following Meta's corporate rebrand in October 2021, is Meta's off-platform mobile advertising solution that allows advertisers to extend their Facebook and Instagram campaigns to a vast ecosystem of third-party mobile apps and websites. The network enables publishers to monetize their apps and mobile web properties using the same targeting signals and creative formats available on Meta's owned platforms, including banner ads, interstitials, native ads, and rewarded video units. As one of the largest mobile advertising networks in the world, Meta Audience Network leverages Meta's unparalleled first-party data and audience graph to deliver highly targeted advertising beyond the walls of Facebook and Instagram. Advertisers benefit from consistent audience targeting, measurement, and attribution across both Meta-owned properties and the extended network, making it a compelling choice for performance marketers seeking scale. Publishers, in turn, gain access to Meta's deep advertiser demand pool, often commanding premium eCPMs compared to other ad networks. In the AdTech ecosystem, Meta Audience Network competes directly with Google AdMob, AppLovin, Unity Ads, and ironSource for mobile app monetization budgets. Its competitive moat lies in Meta's massive advertiser base and the richness of its audience data. The network has faced headwinds from Apple's App Tracking Transparency (ATT) framework introduced in 2021, which significantly impacted signal fidelity for iOS-targeted campaigns, prompting Meta to invest heavily in privacy-enhancing technologies and aggregated measurement solutions to sustain network performance.

• 2014Founded
• 2022Rebranded to Meta Audience Network