Jampp

Leading mobile-first DSP focused on emerging markets and performance-based app marketing

Jampp was a mobile-focused demand-side platform (DSP) that specialized in programmatic advertising for mobile app user acquisition and retargeting. Founded in 2013, the company leveraged machine learning and predictive algorithms to help mobile app developers and marketers acquire high-value users and re-engage existing ones through personalized ad campaigns across mobile web and in-app inventory. Jampp's platform was particularly known for its performance-based approach, optimizing campaigns in real-time to maximize return on ad spend (ROAS) and lifetime value (LTV) for mobile app advertisers. In June 2021, Jampp was acquired by Affle, a Singapore-based mobile marketing technology company, in a deal valued at approximately $55 million. The acquisition strengthened Affle's position in the Latin American and global mobile advertising markets, combining Jampp's machine learning capabilities with Affle's consumer intelligence platform. Following the acquisition, Jampp continued to operate as part of Affle's portfolio, maintaining its brand and technology while benefiting from the parent company's broader resources and market reach. The company had established a strong presence in emerging markets, particularly in Latin America, and served major mobile app advertisers across gaming, e-commerce, fintech, and on-demand services verticals.