AOL

Legacy internet brand operating as part of Yahoo's advertising and media ecosystem

AOL (America Online) is a historic internet company that now operates as a subsidiary of Yahoo under Apollo Global Management. Once the dominant force in early internet access during the 1990s and early 2000s, AOL has transformed into a digital media and advertising technology company. The company provides programmatic advertising platforms, content properties, and digital marketing solutions to advertisers and publishers. Following its acquisition by Verizon in 2015 for $4.4 billion, AOL was merged with Yahoo in 2017 to form Verizon Media (later renamed Yahoo). In 2021, Verizon sold the combined entity to Apollo Global Management for $5 billion. Today, AOL operates under the Yahoo umbrella, maintaining its brand for consumer services like AOL Mail while its advertising technology has been integrated into Yahoo's broader ad tech stack. AOL's advertising technology legacy includes platforms for programmatic advertising, video advertising, and publisher monetization tools. The company serves advertisers, agencies, and publishers with solutions for display, mobile, and video advertising across desktop and mobile environments. While no longer the standalone powerhouse it once was, AOL continues to operate as a recognizable brand within Yahoo's portfolio of digital properties.