Lotame

Leading independent DMP provider, now part of Zeta Global's marketing technology suite

Lotame is a data management and customer intelligence platform that specializes in data enrichment, identity resolution, and audience activation. Founded in 2006, the company provides solutions that enable publishers, marketers, and agencies to collect, organize, and activate first-party, second-party, and third-party data across digital advertising channels. Lotame's flagship products include its Data Management Platform (DMP) and data enrichment solutions that help organizations build comprehensive customer profiles and activate audiences in a privacy-compliant manner. The company operates as a key infrastructure provider in the AdTech ecosystem, serving both the buy-side and sell-side of digital advertising. Lotame's platform is particularly known for its data collaboration capabilities, allowing organizations to share and activate data across partners while maintaining privacy controls. In 2022, Lotame was acquired by Zeta Global, a marketing technology company, but continues to operate as a distinct brand and product offering within the Zeta portfolio. Lotame maintains a strong position in the evolving privacy landscape, offering solutions designed to work in a cookieless future through identity resolution and data enrichment technologies. The platform serves thousands of customers globally, including major publishers, brands, and agencies seeking to maximize the value of their customer data while adhering to privacy regulations like GDPR and CCPA.