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Brief
Lotame Panorama ID

Lotame Panorama ID

Identity ResolutionProduct· part of Lotamelotame.com

Lotame Panorama ID is a pseudonymous identifier designed to preserve and extend audience addressability across the global open web.

Last updated Oct 25, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
2006
HQ
Columbia, Maryland, United States
Network
Lotame
Parent
Publicis Groupe
Connections
16

AI-drafted from public sources4 sources cited

At a glance

Employees
51-200
Funding
~$100M
Revenue
$20M-$50M
15integrations1corporate family
Identity Resolution

About

Most adopted cookieless identifier on the global open web, based on Sincera data covering highest-trafficked global sites

Lotame Panorama ID is a pseudonymous identifier designed to preserve and extend audience addressability across the global open web. By drawing on multiple inputs to combine probabilistic and deterministic signals, the identifier operates without reliance on a single source of signal and is freely accessible and interoperable across all domains, devices, and platforms globally, making it the most adopted cookieless identifier based on Sincera's highest-trafficked global sites. Panorama ID supports targeting, analytics, and attribution for marketers seeking to reach audiences across all environments, and is supported by many SSPs and DSPs as a proven alternative to cookies. Individual Panorama IDs carry an average of more than 200 behavioral attributes, functioning as a delivery mechanism for a large quantity of privacy-compliant, rich, pseudonymized data. Source 1: prebid.org — Lotame Panorama ID for Header Bidding Source 2: iabuk.com — Lotame Panorama ID Source 3: eyeota.com — ID Agnostic Solutions: Eyeota Adopts Lotame Panorama ID

Business model

SaaS / Data Platform

Target market

Enterprise

What they offer

  • Lotame Panorama ID

    A pseudonymous, cookieless identifier that combines probabilistic and deterministic signals to enable audience addressability across the open web, carrying an average of 200+ behavioral attributes per ID.

  • Prebid.js Integration Module

    A user ID submodule for Prebid.js that enables publishers and buyers to pass Panorama IDs in programmatic bid requests.

Key features

Combines probabilistic and deterministic signals for robust identity resolutionFreely accessible and interoperable across all domains, devices, and platformsCarries an average of 200+ behavioral attributes per identifierNo reliance on a single signal source or third-party cookiesGlobally operable across the open webSupports targeting, analytics, and attribution use casesIntegrated with Prebid.js as a user ID submodule

Use cases

Cookieless audience targeting across the open webCross-device and cross-domain identity resolutionAudience analytics and measurementAttribution for digital advertising campaignsProgrammatic advertising via Prebid.js integration

Customer segments

PublishersAdvertisers / MarketersDemand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Data providers and DMPs

Tech & specs

Technology stack

Prebid.js user ID submoduleProbabilistic identity matchingDeterministic identity matchingPseudonymization / privacy-enhancing technologies

Security & compliance

GDPRCCPAPrivacy-compliant pseudonymization

Deployment

Cloud

API

Yes

Explore further

4 views
On the AtlasIdentity & DataOn the Holdco MapPublicis GroupeOn the Mapby country + regionOn the GraphNetwork around Lotame Panorama ID