Eyeota provides advertisers with access to a comprehensive global marketplace of third-party audience data segments, enabling precise targeting and enhanced campaign performance across programmatic advertising channels.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Audience Data & Data Management
- Business Model
- Data Marketplace
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $46.9M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Dun & Bradstreet
- API Available
- Yes
Market Position
Leading global third-party audience data provider with extensive international coverage
Overview
Eyeota is a global audience data company that provides third-party data segments to advertisers, agencies, and platforms for digital advertising targeting and analytics. Founded in 2010, the company built one of the world's largest audience data marketplaces, offering access to billions of data points across demographics, interests, purchase intent, and behavioral segments. Eyeota operates as a data management platform (DMP) partner and data provider, enabling programmatic advertisers to enhance their targeting capabilities across display, mobile, video, and social advertising channels. In 2018, Eyeota was acquired by Dun & Bradstreet, the global business data and analytics company, and now operates as part of D&B's data and analytics portfolio. Under D&B ownership, Eyeota continues to operate as a distinct brand and platform, leveraging D&B's extensive B2B data assets while maintaining its focus on audience data for digital advertising. The company maintains a global presence with offices across North America, Europe, and Asia-Pacific, serving major demand-side platforms (DSPs), data management platforms (DMPs), and advertising agencies. Eyeota's platform aggregates data from numerous third-party providers and makes it accessible through integrations with major programmatic advertising platforms. The company positions itself as a privacy-compliant data provider, adapting its offerings to meet evolving regulations like GDPR and CCPA while helping advertisers navigate the changing landscape of third-party cookies and identity solutions.
Products & Features
Audience Marketplace
Global marketplace providing access to thousands of third-party audience segments across demographics, interests, and behaviors
Custom Audience Solutions
Tailored audience segment creation and data modeling services for specific campaign needs
Data Onboarding
Services to activate first-party data for programmatic advertising campaigns
Audience Insights
Analytics and reporting tools for understanding audience composition and campaign performance
Key Features
Access to billions of global audience data pointsIntegration with major DSPs and DMPsPrivacy-compliant data collection and activationMulti-channel audience targeting (display, mobile, video, social)Real-time audience segment availabilityCross-device audience matchingGeographic coverage across 80+ countriesTransparent data sourcing and quality controls
Use Cases
Programmatic advertising audience targetingLookalike audience modeling and expansionCampaign audience insights and analyticsCross-device user identification and targetingB2B audience targeting for enterprise solutionsRetargeting and prospecting campaignsBrand safety and contextual targetingMarket research and audience analysis
Customer Segments
Demand-Side Platforms (DSPs)Data Management Platforms (DMPs)Advertising agenciesBrand advertisersTrading desksPublishersAd networks