Dun & Bradstreet
D&B provides the most comprehensive and trusted B2B data and identity infrastructure, enabling organizations to make smarter decisions in risk, finance, and marketing through authoritative business intelligence at global scale.
Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- B2B Data & Identity / AdTech
- Business Model
- SaaS / Data-as-a-Service
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Funding
- Publicly traded; previously took on ~$6.9B in debt during private equity ownership
- Revenue Range
- $1.7B–$2.0B annually
- Stock Symbol
- DNB
- Parent Company
- Dun & Bradstreet Holdings, Inc.
- API Available
- Yes
Global leader in B2B commercial data and analytics, uniquely positioned through the D-U-N-S Number standard and one of the largest business data clouds in the world
Dun & Bradstreet (D&B) is one of the world's oldest and most trusted providers of business data, analytics, and insights. Founded in 1841, the company maintains the D-U-N-S Number — a unique nine-digit identifier assigned to businesses globally — which has become a de facto standard for B2B identity across finance, procurement, supply chain, and advertising. D&B's data cloud encompasses hundreds of millions of business records, enabling clients to verify, enrich, and activate business intelligence at scale. In the AdTech ecosystem, D&B plays a critical role in B2B audience targeting and data enrichment. Its D&B Lattice (formerly Lattice Engines) and D&B Rev.Up ABX platform enable account-based marketing (ABM) by helping advertisers identify, segment, and reach business decision-makers with precision. D&B's data is integrated into major DSPs, DMPs, and CRM platforms, making it a foundational layer for B2B programmatic advertising, intent data activation, and lead scoring. The company's firmographic, technographic, and intent data assets are widely used by enterprise marketers to build and activate high-value B2B audiences. D&B went public again on the NYSE in 2020 after a period of private equity ownership, and continues to expand its data-as-a-service offerings. The company competes with providers like Experian, Acxiom, and ZoomInfo in the data and identity space, but holds a unique position due to the ubiquity of the D-U-N-S Number and its deep integration into global business infrastructure. Its Finance & Risk and Sales & Marketing solution sets serve a broad range of enterprise clients across financial services, technology, manufacturing, and professional services.
D-U-N-S Number
A globally recognized unique nine-digit identifier for businesses, used for B2B identity resolution, credit, procurement, and audience targeting.
D&B Rev.Up ABX
Account-based experience platform enabling B2B marketers to identify, target, and engage high-value accounts across channels using D&B data.
D&B Lattice
AI-driven customer data platform (CDP) for B2B that enables audience segmentation, lead scoring, and predictive analytics for sales and marketing teams.
D&B Data Cloud
A massive repository of firmographic, technographic, intent, and contact data covering hundreds of millions of business entities worldwide.
D&B Direct
API-based data delivery service allowing businesses to integrate D&B data directly into their CRM, ERP, and marketing platforms.
D&B Finance Analytics
Risk and credit analytics solutions for assessing business creditworthiness, financial health, and supplier risk.
D&B Master Data
Master data management solutions for cleansing, enriching, and maintaining accurate business entity data across enterprise systems.
D&B Hoovers
A sales intelligence platform providing company profiles, contact data, and prospecting tools for B2B sales teams.
- 1841Founded