Lattice Engines

Leading predictive analytics platform for B2B sales and marketing before acquisition by Dun & Bradstreet

Lattice Engines was a predictive analytics and sales intelligence company that leveraged artificial intelligence and machine learning to help B2B organizations identify, prioritize, and engage with their best prospects and customers. Founded in 2006, the company provided account-based marketing (ABM) and sales solutions that analyzed millions of data points to predict which accounts were most likely to buy, enabling sales and marketing teams to focus their efforts more effectively. The platform integrated data from multiple sources including CRM systems, marketing automation platforms, and external data providers to deliver actionable insights and recommendations. Lattice Engines positioned itself as a leader in the predictive analytics space for B2B sales and marketing, competing in the emerging category of account-based marketing technology. The company served enterprise and mid-market B2B companies across various industries, helping them improve conversion rates, shorten sales cycles, and increase revenue through data-driven targeting and prioritization. In 2019, Lattice Engines was acquired by Dun & Bradstreet, which integrated its predictive analytics capabilities into D&B's broader suite of business intelligence and data solutions. Following the acquisition, Lattice Engines ceased to operate as a distinct brand, with its technology and team becoming part of Dun & Bradstreet's product portfolio.