Snowflake Marketplace

Enables secure, live data sharing and monetization without data movement, giving AdTech and enterprise buyers instant access to enrichment, identity, and audience data directly within their Snowflake environment.

San Mateo, California, United StatesFounded 2012Parent: Snowflake

Last updated May 11, 2026 by the ATDb Editorial Team

Industry: Data Marketplace / AdTech Data Infrastructure
Business Model: Marketplace / Platform
Target Market: Enterprise
Employee Count: 5001-10000
Funding: ~$3.4B (Snowflake parent company total funding pre-IPO)
Revenue Range: Part of Snowflake Inc. total revenue (~$3.2B FY2024)
Stock Symbol: SNOW
Parent Company: Snowflake
API Available: Yes

Identity Resolution Data Management Platform

Market Position

Leading cloud-native data marketplace embedded within the world's largest cloud data platform, serving as a primary distribution channel for enterprise data products and AdTech identity solutions

Overview

Snowflake Marketplace is the data commerce layer built on top of Snowflake's cloud data platform, enabling companies to publish, discover, and access live data products, applications, and services without data movement or copying. Launched as part of Snowflake's broader Data Cloud vision, the Marketplace allows data providers to list datasets, enrichment products, and native apps that consumers can access directly within their own Snowflake environment. This architecture eliminates the traditional friction of data licensing — no ETL pipelines, no file transfers, just live query access to shared data.

Products & Features

Snowflake Marketplace

Central hub for discovering and accessing third-party data products, native apps, and services directly within Snowflake without data movement

Data Sharing (Secure Share)

Core technology enabling live, read-only access to provider data without copying or transferring datasets

Native Apps Framework

Allows providers to build and distribute full applications that run within the consumer's Snowflake account

Snowflake Data Clean Rooms

Privacy-preserving collaboration environment enabling joint analysis between parties without exposing raw data — critical for AdTech use cases

Private Listings

Enables providers to share data products with specific customers under custom commercial terms outside the public marketplace

Data Products

Structured, governed data assets published by providers including identity graphs, consumer attributes, and audience segments

Key Features

Zero-copy data sharing — no ETL or data movement requiredLive query access to provider datasetsNative Apps Framework for distributing full applicationsData Clean Room capabilities for privacy-safe collaborationPrivate and public listing options for providersCross-cloud and cross-region data accessIntegrated billing and metered usage for data productsProvider analytics and consumer usage insightsSupport for structured, semi-structured, and unstructured data

Use Cases

Identity resolution — accessing LiveRamp, Acxiom, or Experian identity graphs for customer matchingAudience enrichment — appending demographic, behavioral, or intent data to first-party datasetsLookalike modeling — using third-party attributes to build audience extensionsMeasurement and attribution — connecting ad exposure data to sales outcomesPrivacy-safe data collaboration via clean rooms between brands and publishersData monetization — publishers and data owners selling access to their datasetsFraud detection — accessing third-party risk and verification dataFinancial and location data enrichment for targeting and analytics

Customer Segments

Enterprise advertisers and brandsAd agencies and holding companiesPublishers and media companiesData providers and identity resolution companiesAdTech platforms (DSPs, DMPs, CDPs)Financial services firmsRetail and CPG companiesHealthcare and life sciences organizations

Corporate history

2012Founded

Connections

See integrations with Snowflake Marketplace (11)

Explore further

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On the AtlasIdentity & Data On the Mapby country + region On the GraphNetwork around Snowflake Marketplace