Neustar

Leading identity resolution and marketing analytics provider operating as part of TransUnion

Neustar is a data and analytics company that provides identity resolution, marketing analytics, fraud prevention, and security solutions. Originally founded as a spin-off from Lockheed Martin to manage telephone number portability, Neustar evolved into a major player in marketing intelligence and cybersecurity. The company operates across multiple domains including marketing analytics, risk assessment, communications, and security services. In 2021, Neustar was acquired by TransUnion for $3.1 billion and now operates as part of TransUnion's portfolio, continuing to provide its suite of identity resolution and marketing analytics solutions under the Neustar brand. The company's solutions help brands understand customer behavior, measure marketing effectiveness, prevent fraud, and protect against cyber threats. Neustar's marketing and advertising technology offerings focus on identity resolution and data connectivity, enabling advertisers to connect customer data across channels and devices. Their OneID platform provides a unified view of consumers across digital touchpoints, while their marketing analytics solutions help measure campaign performance and optimize media spend. The company serves enterprise clients across industries including retail, financial services, telecommunications, and healthcare. As part of TransUnion, Neustar benefits from enhanced data assets and broader market reach while maintaining its distinct product offerings and brand presence in the identity resolution and marketing analytics space.