Near
Near provides privacy-led location intelligence and consumer behavior insights at scale, enabling businesses to understand real-world consumer patterns and optimize marketing strategies through one of the world's largest datasets on people and places.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Location Intelligence & Data Analytics
- Business Model
- SaaS/Data-as-a-Service
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $134M
- Revenue Range
- $20M-$50M
- API Available
- Yes
Leading global provider of location intelligence and privacy-compliant consumer behavior data
Near is a global data intelligence platform specializing in location-based data and consumer behavior insights. The company operates one of the world's largest datasets on people, places, and products, leveraging privacy-compliant methodologies to deliver actionable intelligence. Near serves the advertising technology ecosystem by providing location intelligence, audience segmentation, and attribution solutions that help brands, agencies, and enterprises understand consumer movement patterns and optimize their marketing strategies. The platform processes billions of data points to enable precise targeting, measurement, and analytics across mobile and offline channels. Near has positioned itself as a privacy-first data intelligence provider in an increasingly regulated advertising landscape. The company's technology combines location data with AI-driven analytics to deliver insights for various use cases including campaign measurement, foot traffic analysis, competitive intelligence, and real estate analytics. Near serves clients across multiple industries including retail, quick-service restaurants (QSR), automotive, finance, and real estate, providing them with tools to bridge online and offline consumer behavior.
Allspark
Data intelligence platform providing location-based audience insights and analytics
Near Audiences
Pre-built and custom audience segments based on location behavior and demographics
Near Attribution
Campaign measurement and attribution solution tracking online-to-offline conversions
Near Insights
Market intelligence and competitive analysis tools based on foot traffic and consumer movement
Near Places
POI (Point of Interest) database with detailed information on physical locations worldwide
- 2012Founded