Datalogix was acquired by Oracle Marketing Cloud (Jan 2014) and merged into Oracle Data Cloud (Jan 2014), then ceased operations on January 1, 2024
Datalogix
Offline Purchase Data
Offline Purchase Data / Audience Data (predecessor to Oracle Data Cloud) · part of Oracle
Latest · Datalogz Named as a Sample Vendor in the Gartner® Hype Cycle™ for Data and Analytics Governance, 2026· Jul 1
Last updated Jul 13, 2026 by the ATDb Editorial Team · Connections updated Oct 21, 2026
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At a glance
Offline consumer purchase data platform acquired by Oracle in December 2014 for $1.2B. Datalogix was a leader in linking digital advertising to offline retail purchases. Became the foundation of Oracle Data Cloud (audience data). Brand retired post-acquisition; all functionality discontinued when Oracle exited advertising in 2024.
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No overview details available yet.
Corporate history
- 2014Acquired by Oracle Marketing Cloud
- 2014Merged into Oracle Data Cloud
- 2024Shut down
Connection details