Experian Marketing Services

Leading provider of consumer data and identity resolution services for marketing

Experian Marketing Services is a division of Experian plc, a global information services company, that delivers comprehensive data-driven marketing solutions to brands and agencies. The division leverages Experian's extensive consumer data assets, credit information, and identity resolution capabilities to help marketers better understand, target, and engage consumers across channels. Operating as a key business unit within Experian, the marketing services division provides solutions spanning audience targeting, data enrichment, identity management, email marketing optimization, and marketing analytics. The division serves as a critical bridge between Experian's vast consumer data repositories and the marketing technology ecosystem, offering both standalone marketing solutions and data services that integrate with other marketing platforms. Experian Marketing Services competes in the data-driven marketing space by combining first-party consumer data with advanced analytics and identity resolution technology to help brands improve campaign performance, customer lifetime value, and marketing ROI. As part of Experian plc, a publicly-traded company with global operations, Experian Marketing Services benefits from the parent company's established market position, regulatory compliance infrastructure, and extensive data assets covering billions of consumer records. The division plays a significant role in the AdTech and MarTech ecosystem as a major provider of third-party data, identity solutions, and marketing analytics services.