SAP Customer Data Platform
SubsidiaryUnifies customer data across all touchpoints within SAP's enterprise ecosystem to enable real-time personalization and compliant data management at scale.
sap.comWalldorf, Baden-Württemberg, Germany
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Customer Data Platform
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 10000+
- Funding
- Public Company Product
- Stock Symbol
- SAP
- Parent Company
- SAP SE
- API Available
- Yes
Market Position
Enterprise CDP provider integrated within SAP's Customer Experience suite
Overview
SAP Customer Data Platform (CDP) is an enterprise-grade customer data solution that operates as part of SAP's broader Customer Experience portfolio. The platform collects, unifies, and activates customer data from multiple sources including web, mobile, CRM, and offline channels to create comprehensive customer profiles. It enables businesses to break down data silos and deliver personalized experiences across marketing, sales, and service touchpoints. As a subsidiary product of SAP SE, the CDP integrates deeply with SAP's ecosystem including SAP Marketing Cloud, SAP Commerce Cloud, and SAP Emarsys, while also offering connectivity to third-party marketing and advertising technologies. The platform serves enterprise organizations that require sophisticated data management capabilities, real-time segmentation, and compliance with global privacy regulations. SAP Customer Data Platform competes in the enterprise CDP market against vendors like Salesforce CDP, Adobe Real-Time CDP, and Oracle Unity, positioning itself as the natural choice for organizations already invested in SAP's enterprise software ecosystem. The platform emphasizes its ability to handle large-scale data processing, advanced identity resolution, and seamless integration with SAP's transactional systems.
Products & Features
Unified Customer Profiles
Creates comprehensive 360-degree customer views by consolidating data from multiple sources and systems
Real-Time Segmentation
Enables dynamic audience segmentation based on behavioral, transactional, and demographic data
Identity Resolution
Matches and merges customer identities across devices and channels using deterministic and probabilistic methods
Activation Engine
Distributes unified customer data to marketing, advertising, and experience delivery systems
Privacy & Consent Management
Manages customer consent preferences and ensures compliance with GDPR, CCPA, and other privacy regulations
Key Features
Real-time data ingestion and processingAI-powered customer insights and predictionsOmnichannel customer profile unificationPrivacy-first architecture with consent managementNative integration with SAP Customer Experience suiteAdvanced identity resolution and matchingAudience segmentation and activationData governance and quality management
Use Cases
Omnichannel marketing personalizationCustomer journey orchestrationAudience segmentation for advertisingCustomer lifetime value optimizationPrivacy-compliant data managementCross-sell and upsell targetingChurn prediction and preventionReal-time product recommendations
Customer Segments
Large enterprisesRetail and e-commerceConsumer goods manufacturersFinancial servicesTelecommunicationsTravel and hospitalityHealthcare and life sciences