Webtrends Optimize

Mid-tier A/B testing and optimization platform within the broader Webtrends analytics ecosystem

Webtrends Optimize was a conversion rate optimization and A/B testing platform that emerged from the broader Webtrends analytics ecosystem. The platform provided businesses with tools to conduct multivariate testing, A/B testing, and website personalization to improve conversion rates and user experience. It operated as part of the digital analytics and optimization market, serving companies looking to make data-driven decisions about their web properties. The platform was particularly known for its visual editor that allowed marketers to create test variations without extensive technical knowledge, as well as its segmentation capabilities that enabled targeted experiences for different visitor groups. Webtrends Optimize competed in the increasingly crowded conversion optimization space alongside platforms like Optimizely, VWO, and Adobe Target. Webtrends Optimize was acquired by Infinite Peripherals (later rebranded as Infinity Peripherals) and eventually the optimization technology and brand were discontinued as a distinct offering. The acquisition marked the end of Webtrends' presence in the optimization market, with the parent company focusing on different business priorities. Many former customers migrated to alternative A/B testing and personalization platforms.