LiveRamp Safe Haven

Leading independent data clean room provider with extensive ecosystem integrations

LiveRamp Safe Haven is a data clean room product within LiveRamp's Data Collaboration Platform that enables privacy-safe data collaboration across the advertising ecosystem. It allows brands, publishers, media companies, and platforms to securely match, analyze, and activate audience data without exposing underlying customer information or PII. The solution addresses growing privacy regulations and the deprecation of third-party cookies by providing a neutral environment for data collaboration. As part of LiveRamp's broader identity resolution and data connectivity platform, Safe Haven leverages the company's extensive identity graph and partnerships across the digital advertising ecosystem. The platform enables use cases including audience overlap analysis, campaign measurement, media planning, and attribution while maintaining strict data governance and privacy controls. Safe Haven competes in the rapidly growing data clean room market alongside solutions from major cloud providers and independent vendors. LiveRamp, the parent company, is a publicly-traded leader in data connectivity and identity resolution, serving thousands of enterprises globally. Safe Haven represents LiveRamp's strategic response to privacy-first advertising, positioning the company as a critical infrastructure provider for the cookieless future of digital advertising.