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LiveRamp Safe Haven

LiveRamp Safe Haven

Data CollaborationProduct· part of LiveRampliveramp.com

LiveRamp Safe Haven is a secure data collaboration platform designed to enable global brands and their partners to share and activate data while maintaining privacy.

Last updated Oct 24, 2026 by ATDb automated enrichment

Founded
2021
HQ
San Francisco, California, United States
Network
LiveRamp
Parent
Publicis Groupe
Connections
16

AI-drafted from public sources17 sources cited

At a glance

Employees
51-200
Stock
RAMP
15integrations1corporate family
Privacy Technology

About

A leading enterprise data clean room platform within the LiveRamp ecosystem, enabling privacy-safe data collaboration across brands, retailers, publishers, and media networks

LiveRamp Safe Haven is a secure data collaboration platform designed to enable global brands and their partners to share and activate data while maintaining privacy. The platform supports omnichannel data and audience collaboration in a permission-controlled, privacy-first environment, utilizing identity resolution and advanced analytics tools to extract insights from event-level data and unlock outcome-based measurement capabilities. Its users span brands, retailers, and media networks, with use cases such as connecting a brand with a retailer to refine audience segments using transaction data, or linking a publisher with an advertiser to curate audiences and measure outcomes. The platform is relevant across multiple verticals — including retail, CPG, travel, and publishing — and also supports applications outside of ad tech. LiveRamp Safe Haven is built to help advertisers and media owners share data-driven customer insights while respecting privacy regulations such as the California Consumer Privacy Act and Europe's General Data Protection Regulation. Source 1: itbrief.co.nz — LiveRamp launches new Safe Haven platform for data ... Source 2: adweek.com — LiveRamp Debuts Data Management Tool Safe Haven

Business model

SaaS

Target market

Enterprise

What they offer

  • Safe Haven Clean Room

    A privacy-controlled environment where brands and partners can share and analyze data without exposing raw customer records

  • Identity Resolution

    Leverages LiveRamp's RampID to link pseudonymous data across partners and channels

  • Audience Collaboration

    Enables brands and publishers to co-create and activate audience segments using combined first-party data

  • Outcome-Based Measurement

    Connects campaign exposure data with transaction or conversion data to measure real-world outcomes

  • Advanced Analytics

    Event-level data analysis tools for extracting insights within the privacy-safe environment

  • Permission Controls

    Granular data access and governance controls to ensure only authorized queries and outputs are permitted

Key features

Privacy-first data collaboration environmentIdentity resolution via RampIDOmnichannel audience activationOutcome-based measurement capabilitiesPermission-controlled data accessSupport for CCPA and GDPR complianceEvent-level data analyticsCross-partner data collaboration without raw data exposure

Use cases

Brand-retailer collaboration to refine audience segments using transaction dataPublisher-advertiser audience curation and outcome measurementRetail media network data collaborationFirst-party data activation across media channelsPrivacy-compliant cross-partner analyticsCampaign measurement and attribution

Customer segments

Global brands and advertisersRetailers and retail media networksPublishers and media ownersCPG companiesTravel and hospitality brands

Tech & specs

Technology stack

RampID identity resolutionCloud-based infrastructurePrivacy-enhancing technologies (PETs)Advanced analytics and query engines

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

3 views
On the Holdco MapPublicis GroupeOn the Mapby country + regionOn the GraphNetwork around LiveRamp Safe Haven