Proximic (Comscore)

Independent, third-party leader in cross-platform media measurement covering digital, linear TV, and OTT audiences and advertising at scale

Proximic (Comscore) is a global media measurement and analytics company that serves as a trusted partner for planning, transacting, and evaluating media across platforms.¹ Its data footprint combines digital, linear TV, and over-the-top viewership intelligence with advanced audience insights, enabling media buyers and sellers to quantify multiscreen behavior and make informed business decisions.¹ A recognized leader in measuring digital and TV audiences and advertising at scale, the company functions as an independent, third-party source for cross-platform measurement.¹ Its partners include major television networks, digital media properties, brands, agencies, and film studios.¹ In August 2026, the company launched an ROI Strategy aimed at realigning its business, reducing costs, and concentrating investment on products and opportunities positioned to generate durable long-term value.² Source 1: proximic.com — About - Comscore, Inc. Source 2: proximic.com — Comscore Announces ROI Strategy to Transform ...