Verizon Media DSP

Premium DSP with access to Yahoo's owned and operated inventory

Verizon Media DSP was a programmatic advertising demand-side platform that operated as part of Verizon Media's advertising technology stack. The platform emerged after Verizon's acquisition of Yahoo in 2017 and AOL's advertising technology assets, combining them under the Verizon Media umbrella. It provided advertisers with programmatic access to premium inventory across Yahoo's owned and operated properties, including Yahoo Mail, Yahoo Finance, Yahoo Sports, and TechCrunch, as well as third-party inventory through integrations with major ad exchanges. The DSP offered advanced targeting capabilities, leveraging Verizon Media's first-party data assets and audience insights to help advertisers reach specific demographics and user segments. It supported multiple ad formats including display, video, native, and mobile advertising, with features for campaign optimization, real-time bidding, and cross-device targeting. The platform was designed primarily for agencies and large advertisers seeking premium inventory and sophisticated audience targeting capabilities. Following Apollo Global Management's acquisition of Verizon Media in 2021, the entity was rebranded as Yahoo, and the Verizon Media DSP was subsequently rebranded as Yahoo DSP. The platform ceased to exist as a distinct "Verizon Media" product, though its technology and capabilities continued under the Yahoo brand as part of the company's advertising solutions portfolio.