Adloox
Adloox delivers independent, real-time ad verification across brand safety, viewability, and fraud detection, helping advertisers protect media budgets and ensure campaign quality without conflicts of interest.
Last updated Jun 2, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Ad Verification & Brand Safety
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- API Available
- Yes
Independent European ad verification provider competing against larger global players with a focus on transparency and GDPR compliance
Adloox is a Paris-based independent ad verification company specializing in brand safety, viewability measurement, and invalid traffic (IVT) detection for digital advertising. Founded in 2010, the company provides real-time verification solutions that help advertisers, agencies, and publishers ensure their programmatic and direct ad campaigns are delivered in safe, viewable, and fraud-free environments. Adloox's technology analyzes ad placements across display, video, and mobile channels to protect media investments and improve campaign performance. Adloox positions itself as a fully independent verification partner, distinguishing itself from larger players by offering transparent, customizable solutions without conflicts of interest. The platform integrates with major DSPs, SSPs, and ad servers, enabling seamless verification workflows across the programmatic ecosystem. Its technology covers pre-bid and post-bid verification, providing advertisers with granular data on ad quality and placement safety. Operating primarily in European markets while maintaining a global footprint, Adloox serves media agencies, trading desks, advertisers, and publishers seeking third-party validation of their digital advertising metrics. The company competes in a space dominated by larger players like IAS, DoubleVerify, and MOAT, but differentiates through its independence, European market expertise, and GDPR-compliant data practices.
Brand Safety
Real-time monitoring and blocking of ad placements on unsafe or brand-inappropriate content environments
Viewability Measurement
Tracking and reporting on whether ads are actually seen by users, aligned with MRC standards
Invalid Traffic (IVT) Detection
Detection and filtering of bot traffic, ad fraud, and non-human traffic to protect advertiser spend
Pre-Bid Verification
Programmatic pre-bid segments that allow buyers to filter out unsafe or low-quality inventory before bidding
Post-Bid Reporting
Detailed post-campaign analytics and reporting on ad delivery quality, viewability, and safety metrics
Ad Fraud Protection
Comprehensive suite to identify and block sophisticated ad fraud schemes including domain spoofing and SIVT
- 2010Founded