Equativ

Leading independent SSP and ad server provider in Europe with global presence, positioned as an alternative to walled garden platforms

Equativ is a leading independent advertising technology company that operates as a comprehensive omnichannel monetization platform serving publishers, advertisers, and media buyers globally. The company was formed in 2021 through the merger of Smart AdServer and DynAdmic, bringing together decades of ad tech expertise to create a unified platform. Equativ provides a full suite of solutions including supply-side platform (SSP) technology, ad serving, header bidding, and programmatic advertising capabilities across display, video, mobile, and connected TV (CTV) environments. As an independent player in the ad tech ecosystem, Equativ positions itself as an alternative to the major walled gardens, emphasizing transparency, publisher control, and privacy-first solutions. The company serves premium publishers and media owners across Europe, the Americas, and Asia-Pacific, helping them maximize yield while maintaining control over their inventory and data. Equativ operates as a subsidiary of Bridgepoint, a private equity firm that acquired the combined entity to support its growth and expansion in the global programmatic advertising market. Equativ's platform is recognized in industry analyses such as Forrester's SSP Wave evaluations, where it competes against major players in the supply-side platform space. The company focuses on delivering holistic monetization solutions that combine direct sales capabilities with programmatic efficiency, serving both large-scale publishers and premium media companies seeking sophisticated ad tech infrastructure.