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Benoit Skinazi

Chief Marketing Officer at Sharethrough

Skinazi is known for championing carbon-neutral programmatic advertising and the Green Media Product initiative, positioning sustainable ad practices as a core business strategy rather than a peripheral concern.

EvangelistMontreal, Quebec, Canada15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Benoit Skinazi is best known as a prominent advocate for sustainable advertising within the programmatic ecosystem, using his platform as CMO of Sharethrough to push the industry toward carbon-neutral media practices. He has been instrumental in shaping the narrative around green media, supply-path optimization, and high-quality ad experiences, positioning Sharethrough as a thought leader at the intersection of AdTech and environmental responsibility. His work on the Green Media Product initiative has helped establish measurable frameworks for reducing the carbon footprint of digital advertising campaigns. At Sharethrough, Skinazi leads all marketing strategy, brand positioning, and industry communications for one of the few remaining independent omnichannel supply-side platforms. He has been a consistent presence at major AdTech conferences and in trade press, articulating why sustainability is not just an ethical imperative but a business advantage for publishers and advertisers alike. His messaging around supply-path optimization connects environmental efficiency with economic efficiency, making the case that cleaner supply chains are also leaner ones. Skinazi brings a background in marketing and communications within the digital media and AdTech space, having built expertise across programmatic advertising, publisher monetization, and brand strategy. He is widely cited in industry publications and frequently contributes to conversations around the future of open web advertising, making him a recognizable voice among both buy-side and sell-side stakeholders.

Previous Roles

VP Marketing

Sharethrough (prior to CMO appointment)

Marketing Leadership Role

Digital Media/AdTech (unspecified) (prior to Sharethrough)

Expertise
Sustainable AdvertisingGreen MediaSupply-Path OptimizationProgrammatic AdvertisingSupply-Side Platforms (SSP)Omnichannel AdvertisingPublisher MonetizationAdTech Marketing Strategy
Notable Achievements
  • Led marketing strategy behind Sharethrough's Green Media Product, one of the AdTech industry's first carbon-neutral programmatic advertising offerings
  • Established Sharethrough as a recognized thought leader in sustainable advertising through consistent industry presence and communications
  • Helped drive industry dialogue connecting supply-path optimization with environmental sustainability metrics
Speaking Topics
Carbon-neutral programmatic advertisingGreen Media and sustainable ad supply chainsSupply-path optimizationThe future of independent SSPsHigh-quality ad experiences and their environmental impact
Publications
  • Contributed articles and commentary in Adweek, AdExchanger, and other AdTech trade publications on green media and programmatic sustainability