Chief Product Officer at Cheq
Leading product strategy at Cheq with a focus on invalid traffic detection and go-to-market security solutions that protect advertisers from ad fraud and bot traffic.
Last updated Mar 28, 2026 by AI Enrichment
Curt Larson is a product leader specializing in ad fraud prevention and digital advertising security, currently serving as Chief Product Officer at Cheq, a company recognized as a leader in go-to-market security and invalid traffic (IVT) detection. In this role, he shapes the product vision and roadmap for solutions that help brands, agencies, and performance marketers protect their ad spend from bots, click fraud, and other forms of invalid traffic. Larson brings substantial experience in AdTech product development, with a career focused on the intersection of data integrity, programmatic advertising, and brand safety. His work at Cheq reflects a broader industry shift toward treating ad fraud not merely as a measurement problem but as a security threat requiring proactive, real-time intervention across the go-to-market funnel. As CPO, Larson has been instrumental in expanding Cheq's product capabilities beyond traditional ad verification into broader audience protection and pipeline security use cases, positioning the company competitively against established players in the ad fraud and brand safety space.