Placed

Leading independent location attribution platform prior to acquisition

Placed was a pioneering location analytics company that specialized in measuring the offline impact of digital advertising campaigns. Founded in 2011, the company developed a mobile location measurement platform that tracked consumer foot traffic patterns and connected digital ad exposure to physical store visits. Placed built a panel of millions of opted-in mobile users whose location data was used to provide attribution insights for advertisers, agencies, and publishers seeking to understand how online advertising drove in-store visits and purchases. The company became a leader in the location attribution space, offering measurement solutions that helped brands understand the return on investment of their digital advertising spend in terms of real-world consumer actions. Placed's technology was particularly valuable for retailers, quick-service restaurants, and other businesses with physical locations who needed to bridge the gap between digital marketing and offline conversions. In October 2017, Placed was acquired by Snap Inc. for a reported $135-200 million. Following the acquisition, Placed's technology was integrated into Snap's advertising platform to enhance location-based ad measurement capabilities for Snapchat advertisers. The Placed brand and standalone platform were eventually discontinued as its capabilities were absorbed into Snap's core advertising products.