Snapchat+ is a paid subscription service offered by Snap Inc. that provides users with access to exclusive and early-release features for a monthly fee.
Last updated Oct 23, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026
One of the fastest-growing social media subscription products, competing with Meta Verified and X Premium in the premium social subscription space
Snapchat+ is a paid subscription service offered by Snap Inc. that provides users with access to exclusive and early-release features for a monthly fee. From an analytics and measurement standpoint, the service offers subscribers detailed Story analytics, including the ability to see who rewatched a given Story — a capability particularly attractive to influencers and brand marketers seeking to optimize content and retarget audiences. On the advertising side, Snap has integrated Microsoft's Chat Ads API into its My AI chatbot, enabling sponsored links within chat responses that connect advertisers with Snapchat users at moments of expressed interest — for example, surfacing a sponsored restaurant or grocery link when a user asks for a meal suggestion. Snapchat+ has added approximately $240 million to Snap's annual revenue, representing around 5% of total revenue and serving as a meaningful step toward diversification away from ad-dependent income.Source 1: exchangewire.com — Snapchat+ Reaches 4 Million Paying Subs - ExchangeWire.comSource 2: localogy.com — Snapchat+ Rolls Past the 5 Million Paid-User MarkSource 3: labusinessjournal.com — Snap, Microsoft in Ad Tech Deal
Business model
Subscription
Target market
Consumer (B2C)
What they offer
Friend Solar System
Visual representation of a user's closest friends ranked by interaction frequency
Custom App Icons
Ability to change the Snapchat app icon on the home screen
Story Rewatch Indicator
See how many times friends have rewatched your stories
Priority Story Replies
Replies to celebrity and creator stories are prioritized in their inbox
Snapchat+ Badge
Exclusive badge visible on profile indicating subscriber status
Custom Notification Sounds
Exclusive notification sounds for Snapchat messages
Ghost Trails
See friends' recent location history on the Snap Map
My AI Customization
Enhanced customization options for Snapchat's AI chatbot
Bitmoji Backgrounds
Exclusive Bitmoji background options for profiles
Key features
Exclusive and experimental features before general releaseCustom app icon and theme optionsEnhanced friend interaction analyticsPriority access in creator inboxesSnap Map Ghost TrailsMy AI advanced customizationSubscriber-only badge and profile customization
Use cases
Power users seeking deeper platform engagement and customizationFans wanting priority visibility when replying to creators and celebritiesUsers wanting to track friend interaction analyticsSnapchat enthusiasts wanting early access to experimental features
Customer segments
Gen Z Snapchat power usersMillennial Snapchat loyalistsCreator and influencer community membersCelebrity and public figure fans seeking priority engagement
Tech & specs
Technology stack
Snap Inc. mobile infrastructure (iOS/Android)Snap's proprietary AR and camera technologySnap Map location servicesMy AI (powered by OpenAI/GPT integration)Bitmoji avatar system